Privacy Policy

Luna Reform ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website ("Site") and book Reformer Pilates classes, use our services, or interact with us in any way.

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By using our Site, you agree to the collection and use of information in accordance with this policy.

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1. Information We Collect

We collect personal data from you when you use our Site to book classes, register for an account, subscribe to newsletters, or contact us. This data may include:

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• Personal & Account Information: Name, email address, phone number, and billing address.

• Booking Data: Class attendance, package purchases, and scheduling information processed via our booking platform, Bsport.

• Payment Information: Credit or debit card details. This data is processed securely by our integrated payment processor, Stripe, and is never stored directly on our servers.

• Usage & Tracking Data: IP address, browser type, device information, and pages visited on our Site, collected via Google Analytics and the Facebook Meta Pixel to measure campaign performance.

• Cookies: Information collected via cookies and similar tracking technologies to improve your user experience on our Site.
   

2. How We Use Your Data

We use the information collected for the following purposes:

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• Providing Services: To seamlessly book and manage your Pilates classes and memberships via Bsport.

• Communication: To send you essential account-related information, booking confirmations, and class updates.

• Marketing: If you have explicitly opted in, we may send you promotional emails about our services, offers, and updates. You can safely unsubscribe from these communications at any time.

• Financial Processing: To securely manage payments through Stripe and reconcile our studio's financial transactions via Xero.

• Analytics & Business Operations: To analyse how users navigate the Site using Google Analytics, optimise our marketing campaigns using the Facebook Meta Pixel, and export necessary booking/purchase data via Bsport webhooks to secure Google Spreadsheets for internal studio reporting.

• Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.
   

3. Sharing Your Information

We will never sell your personal data to third parties. However, we do share your data securely with the following trusted third-party service providers who assist us in operating Luna Reform:

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• Software & Platforms: Wix (our website host), Bsport (our booking and customer management system), and Google Workspace (for internal spreadsheet reporting).

• Finance: Stripe (payment processing) and Xero (accounting).

• Marketing & Analytics: Google Analytics and Facebook/Meta (for tracking website performance and delivering relevant advertising).

• Legal Requirements: We may disclose your personal information if required by law, such as in response to a legal request or to protect the rights, property, or safety of Luna Reform, our clients, or others.
   

4. Data Retention

• We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. This includes data needed for accounting, reporting, or other legal and tax requirements.

 

5. Security of Your Data

• We take appropriate security measures to protect your personal data from unauthorised access, disclosure, or destruction. These measures include strict access controls, encryption, and relying on secure, globally compliant platforms (like Stripe and Bsport). However, please note that no method of transmission over the Internet or electronic storage is 100% secure.

 

6. Cookies and Tracking Technologies

• Our Site uses cookies, Google Analytics, and the Facebook Meta Pixel to improve user experience, track website usage, and deliver targeted marketing. Cookies are small files stored on your device that help us remember your preferences and understand how you use the Site. You can control your cookie preferences via your browser settings or our website's cookie consent banner. However, disabling essential cookies may affect the functionality of our booking platform.​​

 

7. Your Rights

• As a data subject, you have certain rights regarding your personal data under the General Data Protection Regulation (GDPR). These rights include:

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• Right to Access: You can request a copy of the personal data we hold about you.

• Right to Rectification: You have the right to request correction of any inaccurate or incomplete data.

• Right to Erasure: You can request that we delete your personal data in certain circumstances.

• Right to Restrict Processing: You may request that we restrict the processing of your data under specific conditions.

• Right to Object: You have the right to object to certain types of processing, such as direct marketing.

 

• ​If you wish to exercise any of these rights, please contact us using the contact information provided below. We may ask for verification of your identity before responding to your request.

 

8. Third-Party Links

• Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites.

 

9. Changes to This Privacy Policy

• We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review this page periodically for updates. By continuing to use our Site after any modifications, you accept the updated policy.

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10. Contact Us

• Luna Reform Ltd is registered in England and Wales (Company No: 17132954).

• If you have any questions about this Privacy Policy, please email us at: hello@lunareform.co.uk

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Last updated: September 2026